Chicago Start-Up Aims to Help Networks Keep Up with OTT

From Via Satellite

As consumers look to cut the cord on their cable providers and make the switch to contract-free Over-The-Top (OTT) video platforms such as Netflix, Hulu and Amazon Prime, traditional unicast delivery methods are proving inefficient as OTT video consumption skyrockets, slowing delivery and hoisting prices. The Chicago-based company V-Satcast, launched in July 2015, is in the process of addressing this congestion and price hike by developing hybrid broadcast/broadband OTT multicast streaming platform with the aim to quell the OTT digital video bottleneck and streamline delivery, enabling the further proliferation of OTT.

Lead by Executive Chairman Vern Fotheringham, former CEO of Leosat and Kymeta, V-Satcast’s system allows users to stream edge-cached digital video content, such as Netflix, directly from their home or local storage.
“Video is truly the pig going through the python. It is giant files, and when you try to access them through remotely hosted data centers where you have millions of replicated copies of exactly the same file being downloaded in millions of one-to-one unicast legacy session oriented [Transmission Control Protocol/Internet Protocol] TCP-IP internet, it is proving to be massively expensive as a distribution medium,” Fotheringham told Via Satellite.

And OTT video consumption is only expected to grow, with Cisco Systems anticipating that video will exceed 80 percent of all internet traffic by 2018. Moreover, the migration to HD, 4K, 8K, 3-D and extremely high resolution video applications such as Virtual Reality (VR) stands to exceed the capacity of existing Internet Service Providers (ISPs). Continue>

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