Author Archives: Kevin Steen

Your Intelligent Path Forward Begins Today

iDirect - Your Intelligent Path ForwardBy Kevin Steen, VP of Global Sales and Chief Operating Officer, iDirect

When it comes to planning and ensuring your long-term growth, iDirect’s powerful next-generation technology and innovations are forging the most intelligent path forward today.

I’d like you to join us on the journey at IntelligentPathForward.com. Our goal is to share unprecedented visibility and context with iDirect partners into the full lineup of releases coming this year and next so you can capitalize on your next phase of growth.

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We’ll show you both the broader perspective of where we’re headed as a technology industry leader … as well as the ground-level product detail you need to make the best choices for your business along the way. Most importantly, we’ll connect the dots between the innovations we’re delivering and how they will enable you to access more markets, better manage operational and capital costs, and create unique value for your customers. It all boils down to staying on the right path to growing your business for the long term.

The iDirect Intelligent Path Forward is your iDirect base camp for all the insights, background and intelligence you need in order to effectively execute on your business plans. Over the coming months we’ll be adding new pieces to the story, mile markers along the way, that demonstrate how the iDirect roadmap is aligned with your growth plans. For instance, today we’ll zero in on the re-engineering of our remote portfolio, and what this means for delivering specialized applications. Read More

Satellite and the Promise of ‘Yes’

Kevin SteenBy Kevin Steen, Chief Operating Officer, iDirect

A promise can be very powerful. Take, for example, the promise that we make everyday to our customers and partners of delivering better technology and greater value. But as an industry we should also be thinking about the bigger promise at stake.

It’s a question I am pondering as I prepare for this week’s World Satellite Business Week conference. I am participating on a panel discussion, ‘VSAT Solutions and Services: Delivering the Broadband Promise’ and as preparation I have been asked to think about promises the satellite industry has delivered, as well as which promises the market should expect us to fulfill in the near term.

Naturally, one big-picture “promise” that comes to mind is satellite’s role as part of a converged end-to-end network. As an industry we are working diligently on what it takes to become part of this network convergence—things such integrating into the core telecom network and driving down the overall cost in order to become more price competitive, and delivering a user experience that parallels terrestrial ones.

Success is defined as the point at which the access technology, whether fiber, wireless or satellite, is irrelevant to the end user—the experience is the same regardless of what access technology is deployed. We must think in end-user terms; words that are used to describe delivery of service in traditional telco language, such as “provisioning” vs. “commissioning” and expectations that end users have based on how telecommunication services are delivered today on a broader scale. Read More